Ecommerce Advisory
Full Service Suite — 2026
How we work together

Start with clarity.
Build from there.

Every engagement begins with a diagnostic. From there, we move into ongoing strategic partnership — acting as your outsourced Ecommerce Director, embedded in the business and focused on compounding growth across acquisition, conversion, and retention.

Step 1 — Diagnostic
Signal
One session. All 3 pillars.
Immediate clarity.
→
Step 2 — Deep Dive
Blueprint
3 sessions. Full picture.
Immediate + long-term plan.
→
Step 3 — Ongoing
Momentum
Fortnightly. Steady-state
strategic guidance.
→
Step 3 — Ongoing
Velocity
Weekly. Active growth mode.
Full strategic partnership.

Diagnostic Engagements — Where every client begins

Option A — Signal
Signal
You need answers now. One session, sharp output across all 3 pillars.
Investment
$3,400
AUD + GST
Delivered In
1 Week
 
Sessions
1
Presentation
What it is
A focused, single-session audit across all three ecommerce pillars. We pull the key data, identify the highest-impact issues, and present prioritised findings in one sitting. Built for brands that need direction fast — not a 6-week engagement.
Coverage — All 3 Pillars
↑
Acquisition
Channel mix review, CVR by source, top-level GA4 health check, quick-win opportunities
→
Conversion
Funnel drop-off, PDP + PLP health, mobile vs desktop CVR, Clarity/heatmap snapshot
↻
Retention
Repeat purchase rate, CRM contribution, flow audit, new vs returning revenue split
◎
Report + Presentation
Prioritised findings deck, top 10 revenue opportunities, live Q&A walkthrough
Deliverables
Findings Deck Priority Action List Channel Benchmarks Revenue Opportunity Map Live Walkthrough Q&A Session
Ideal for
Brands with a specific bottleneck or a founder who needs to understand the full picture before committing to a larger engagement. A natural entry point to Blueprint — and beyond.
Option B — Blueprint
Blueprint
3 sessions. The complete picture — data, UX, CRM, paid, and immediate vs. long-term actions.
Investment
$9,500
AUD + GST
Delivered Across
3 Weeks
 
Sessions
3
Across 3 pillars
What it is
A comprehensive ecommerce advisory delivered across three dedicated sessions — one per pillar. Deep data analysis, UX review, Klaviyo audit, acquisition channel study, cohort modelling, and a clear breakdown of immediate actions vs. long-term actions in accordance with long-term vision. The full picture, not a snapshot.
Delivery — 3 Sessions
01
Acquisition Deep Dive
Channel YoY analysis, GA4 audit + attribution health, acquisition channel study (traffic quality, CVR, revenue contribution by source), paid vs earned vs owned benchmarking, channel mix rebalancing, growth levers (Affiliate, SMS)
02
Conversion Deep Dive
Shopify funnel data (device split, YoY), Clarity heatmaps + scroll maps, PDP analysis (desktop + mobile), PLP merchandising audit, UX friction mapping, ATC + checkout bottleneck identification
03
Retention Deep Dive
Cohort analysis, LTV curve modelling (vs ideal), new vs returning revenue mix, Klaviyo CRM audit (list health, flow efficiency, campaign strategy), SMS review, commercial modelling — immediate actions vs. long-term actions in accordance with long-term vision
Deliverables
3 Strategy Decks GA4 Audit Report Acquisition Channel Study UX + Clarity Analysis PDP/PLP Recommendations Klaviyo Flow Audit Cohort + LTV Modelling Channel Benchmarks Immediate + Long-Term Action Plan Commercial Projections
Ideal for
Brands ready to grow and needing a full strategic foundation. Replaces months of scattered agency meetings with three focused, evidence-based sessions and a clear plan to act on — immediately and over time.

Ongoing Retainers — Fractional Ecommerce Director · 3-month minimum

Retainer A — Momentum
Momentum
Fortnightly strategic guidance. Stay focused, stay on track.
Monthly Fee
$3,500
AUD + GST
Cadence
Fortnightly
 
Minimum
3 Months
Then rolling
What it is
An embedded strategic partner, available fortnightly to review performance, set priorities, and make sure the business is working on the right things. You bring the questions — we bring the commercial lens and the experience to answer them clearly.
What each fortnight includes
◈
Performance Pulse
What moved, what didn't, why — across acquisition, conversion, and retention
◈
Strategic Focus Area
One pillar in depth per session — rotating across all three over each month
◈
Focus + Action
Where to put energy, what to deprioritise, and what the business should be focused on over the next fortnight — grounded in commercial reality, not just what feels urgent
Deliverables each month
2 × 90-min Sessions Monthly Performance Summary Priority Action List Tech Stack Assessment
Ideal for
Brands in steady-state growth that have direction from a Blueprint but need a senior commercial thinker to maintain focus and accountability. Best for founders who are stretched across the business and need a strategic sounding board they can rely on.
Retainer B — Velocity
Velocity
Weekly strategic guidance. You stay focused on the right things. Your team executes.
Monthly Fee
$6,500
AUD + GST
Cadence
Weekly
 
Minimum
3 Months
Then rolling
What it is
Your outsourced Ecommerce Director — present every week to guide the founder, align the team, and make sure everyone is working on the right priorities. We bring the strategic lens and the commercial experience. Your team owns the execution. We make sure what they're executing actually matters.
What each week includes
◈
Weekly Strategy Session
60–90 min — performance review, priority alignment, and clear direction for the week ahead. You leave knowing exactly what matters.
◈
Founder Coaching + Sounding Board
A senior commercial thinker in your corner — helping you make better decisions, think through the right questions, and avoid costly distractions
◈
Team Priority Setting
We work with your team to make sure their effort is pointed at the highest-value work — not just what's loudest or most urgent
◈
Focus + Action
Where to put energy, what to deprioritise, and what the business should be focused on over the next week — grounded in commercial reality, not just what feels urgent
◈
Quarterly Strategic Reset
Full planning session every quarter — review what's working, reforecast, and reset the 90-day priority agenda together
Deliverables each month
4 × Weekly Sessions Monthly Performance Review Priority Agenda — Weekly Async Support Quarterly Strategic Reset Channel Benchmarking Founder Advisory
Ideal for
Brands actively in growth mode with a team in place that needs direction, not more hands. The founder wants a senior commercial thinker they can think out loud with — someone who's been across enough brands to know what good looks like, and who will tell them honestly what to stop doing as much as what to start.
The audit-to-retainer path
Signal and Blueprint aren't just standalone engagements — they're how we get to know your business. By the time a Blueprint is complete, we have a deep picture of where the commercial opportunity sits. The retainer is the natural answer to the work the audit created.
Why fractional vs. full-time
A senior Ecommerce Director costs $250–300K/year plus super and oncosts. Velocity gives you the same strategic leadership at a fraction of that investment — without the hiring risk, notice periods, or management overhead. And we're across multiple brands, so the thinking is sharper.
How we differ from a UX or media agency
Most agencies own one channel and optimise for their own metrics. We hold the full-funnel view — across acquisition, conversion, and retention simultaneously — so recommendations are rooted in commercial reality, not siloed performance data.